Our new brand will be in the market starting this fall through a multi-media advertising campaign, prior to the effective date of January 1, 2023.
Our goal for this campaign is to generate awareness in the marketplace about our new brand and our vision for aligning care and coverage. The campaign kicked off with radio ads on Monday, August 15. Over the coming weeks and months, we will layer in digital, targeted print ads, and social media marketing.
For the latest, follow us on Instagram, LinkedIn, Facebook, and Twitter.